VOD - Full Post ProductionPour Moi, Summer & Lingerie Campaigns
Case StudyDRIFT collaborated with lingerie brand Pour Moi to re‑imagine two social media campaigns as on‑demand television adverts, carrying their existing creative into a new context while preserving the core look and feel. Working closely with the brand’s creative team, we interpreted existing footage and crafted two polished spots that held the identity confidently in a broadcast environment.
Our Post Production Process
Brief and materials
Initial call with the Pour Moi team to clarify campaign goals, audience and media placements. Receipt and review of existing social footage, brand guidelines and references so DRIFT could plan TV-ready cuts.
Edit and refinement
Offline edit of the Summer and Lingerie campaigns, shaping story, pacing and performance for on demand television. Up to three rounds of collaborative feedback using online review links, keeping comments in one place and the process straightforward.
Finish and delivery
Colour grade, sound mix, graphics and clocking to broadcast specification, plus creation of required aspect ratios. Final delivery as master ProRes files and web-ready versions, supplied via secure download and archived for one month after completion.
Pour Moi - SWIMWEAR
Short TV and social films showcasing Pour Moi’s cup‑sized swimwear, from classic silhouettes to bold prints, with a focus on fit, support and feeling confident on holiday. Each spot draws on the campaign line “What’s your Pour Moi?” to position the collection as flattering, uplifting swimwear for every body.
Post production
offline & Online Edit
GRADE
VO RECORDING & SOUND MIX
CLOCKING & DELIVERYThe campaign TVCs provided Pour Moi with broadcast‑ready assets drawn from existing content, extending the life of their social creative and giving the brand a cohesive presence across on‑demand platforms.
Pour Moi - LINGERIE
A series of 20‑second TV and social spots introducing Pour Moi’s bestselling lingerie range, designed to feel like it was made for each individual wearer. The films invite viewers to join the millions already wearing Pour Moi bras, asking “What’s your Pour Moi?” in a confident, inclusive tone drawn from the original campaign script.
Post production
Online Edit
GRADE
VO RECORDING & SOUND MIX
CLOCKING & DELIVERYDRIFT was an absolute joy to work with; they completely understood who we were as a brand and where we wanted to go. Seamlessly fitting in, bringing passion, creativity and open-minded calm to instil confidence and create beautiful content which not only built the brand but generated revenue. I couldn’t recommend them highly enough and look forward to working with them again.
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— Nicola Cosens, CMO, Pour Moi LTD